Bio

The Sound Behind the Music

A little about the journey so far

4rm Birth 2 Death Records

Born from the Struggle. Built on Power. Driven by Legacy.

**4rm Birth 2 Death Records** is more than a record label — it's a movement, a mindset, and a powerful platform built to turn vision into reality. Founded on ambition, resilience, creativity, and the relentless pursuit of greatness, we represent artists who refuse to be defined by limitations and dare to create their own destiny.

Our mission is to empower authentic voices, elevate independent talent, and build a lasting legacy through music, unity, and hard work. From hard-hitting hip-hop and raw street anthems to melodic vibes, lyrical storytelling, and genre-bending sounds, we embrace creativity without boundaries. Every artist has a story, every song carries a message, and every dream deserves the opportunity to become something extraordinary.

At **4rm Birth 2 Death Records**, we believe greatness is earned through discipline, loyalty, consistency, and the courage to keep pushing forward when the world says stop. We stand for growth, self-belief, ownership, and building something that lasts beyond the spotlight. We don't just make music — we build brands, develop talent, inspire minds, and create opportunities for the next generation.

 Our Leadership

**JaMar JaMarTiaN — CEO, Founder & Owner**

A visionary artist, entrepreneur, and creative force, JaMar JaMarTiaN founded 4rm Birth 2 Death Records with a mission to build something bigger than himself. Driven by innovation, determination, and an unwavering belief in independent artistry, he leads the label with a commitment to creating opportunities, developing talent, and establishing a legacy that speaks for generations to come.

**Glory Lives — Co-CEO**

As Co-CEO, Glory Lives stands alongside the label's leadership in pushing the vision forward, strengthening the movement, and helping build a foundation for continued growth. Together, the leadership is focused on expanding the brand, supporting its artists, and taking the music to new heights.

 Our Roster of Artists

Our family is built on individuality, passion, and the power of different voices coming together under one vision.

* **JaMar JaMarTiaN**

* **Reggiano Goddie**

* **Glory Lives**

* **South Myrtle Streett**

* **Lord Peezie**

* **J Mars**

* **LA Keys**

* **Tru Retaliation**

* **Payton Crank**

Each artist brings a unique identity, sound, and story to the movement. Together, we represent creativity without limits and the determination to turn potential into impact.

 Our Vision. Our Mission. Our Legacy.

We are building a future where independent artists can dream bigger, move smarter, own their creativity, and make their voices heard around the world. Our commitment is to the music, the culture, the people, and the legacy we leave behind.

We rise through adversity. We move with purpose. We create with passion. We build with vision.

**4rm Birth 2 Death Records — One Movement. One Vision. A Legacy Without Limits.**

*Born to Create. Built to Conquer. Destined to Leave a Legacy.*

 

 

New music is coming soon. In the meantime, check out the latest tracks, grab a ticket to an upcoming show, or sign up to the mailing list to hear things first.